7 Best Amazon Keyword Tools for Sellers in 2021

7 Best Amazon Keyword Tools for Sellers in 2021
The right Amazon keyword tool will help your listings rank higher on Amazon. There are several Amazon keyword tools to choose from but these are some of the best in the market.
The right Amazon keyword tool will help your listings rank higher on Amazon. There are several Amazon keyword tools to choose from but these are some of the best in the market.
The Heidorn Report: Merch Research & Strategy Guide

Research, specifically keyword research is important for your success as an Amazon seller.

The right keywords will help you understand your target customer, what they’re searching for, and what words they are using to make their searches. 

Keywords research is important for your overall Amazon marketing strategy, and doing it the right way will make your experience as a seller much easier.

An Amazon keyword tool will help you understand the algorithm and help you give your customers what they want. 

SellerApp

SellerApp is a popular Amazon keyword tool that will help you find the right keywords for your listings.

This Amazon keyword tool will not only show you the top keywords within your search, but it will also score them based on relevance, monthly search volume, CPC costs, and impressions.

Having all this information is important when choosing the right keywords to include in your product descriptions.

SellerApp is an extremely accurate and informative tool that will provide you with all the data you need to make the right decisions. 

Apart from giving you data on the top keywords, it will make other suggestions on how you can use variations to form long-tail keywords that will help you rank higher.

If you plan on using paid ads to improve your Amazon sales, SellerApp Amazon keyword tool will help you find profitable keywords for PPC benefits.

It’ll show you keyword search trends, and the search impressions for different keywords.

First: Focus on searcher intent. This should underpin all of your activities—research, creation and distribution. What is the searcher really trying to achieve and how is your content helping them reach this goal?”

Simon Ensor

You’ll also be able to find out which keywords your competitors are using through their ASIN search feature. 

If you are looking for a basic keyword search tool, SellerApp has a free version.

To access more in-depth features, you’ll have to pay a subscription.

$49 a month for the Pro Lite subscription and $99 a month for the Professional subscription.

MerchantWords

MerchantWords is a great Amazon keyword tool for sellers who want to grow their business.

Using their keyword tool, you can boost your listings for SEO using their well-researched keywords. 

Unlike many other Amazon keyword tools that mainly focus on the US market, this Amazon keyword tool caters to a vast majority of marketplaces.

This is great for sellers who want to tap into other markets or only specifically sell in other regions. 

The Heidorn Report: Merch Research & Strategy Guide

MerchantWords conducts extensive research to help sellers find the top 10,000 keywords for their products within three days.

This information is put in a report that is curated by data scientists and Amazon SEO experts to make sure that the information provided is accurate and relevant.

You’ll also get keyword suggestions of both short-tail and long-tail keywords to improve your Amazon SEO. 

This Amazon keyword tool uses information from your competitors, users, niche, and product details to help you settle on the right keywords.

Apart from keyword research, you’ll also get access to their listings advisor so you can see if your listings are optimized for higher ranking. 

This Amazon keyword tool has three subscription options: Silver for $35/month, Gold for $79/month, and Platinum for $149/month.

Google Keyword Planner

Google is still one of the preferred keyword tools available. 

Using Google Keyword Planner, simply search a keyword and get important data on each to help you find the right ones for your listings.

You’ll get insight into how your target customers are making their searches.

Using this Amazon keyword tool, you’ll also be able to see how search trends have changed over a certain period.

Screenshot of Amazon keyword tool - Google Keyword Planner
Amazon Keyword Tool: Google Keyword Planner

For sellers who want to use paid ads, they will be able to get an estimate on the bid cost for each keyword so they can budget for these ads.

Google Keyword Planner gets data from the entire Google search engine and not Amazon specifically.

You might need to check that the data you find on this Amazon keyword tool is similar to Amazon’s A9 algorithm.

However, it is still a useful tool if you need to find keywords and note trends across different periods.

KeywordTool.io for Amazon

KeywordTool.io for Amazon is an easy-to-use tool that uses Amazon’s autocomplete feature to help you find relevant keywords for your listings.

This tool is free and you simply need to input the keyword you are searching for and suggestions will show up.

You can also specify under which region you want to make a search. 

If you want more in-depth information, then their paid Amazon keyword tool is worth looking into.

Here you’ll be able to find useful information on the estimated number of people searching for a specific keyword on Amazon.

The Heidorn Report: Merch Research & Strategy Guide

Sellers can also see keyword search trends and CPC data.

Users using the pro version of this Amazon keyword tool also get access to even more keywords for their selection. 

KeywordTool.io for Amazon goes for $69 a month for the basic version, $79 a month for the pro version, and $159 a month for the business version. 

Ahrefs

Ahrefs has a free Amazon keyword tool that helps sellers find the best keywords for their products.

This tool is one of the most popular in the SEO space and the data found within Ahrefs is some of the most accurate.

Simply make a search of the target keyword and relevant keywords will show up. 

Ahrefs has nearly 100 million Amazon keywords in their database and this can make finding the right keyword overwhelming.

Fortunately, they have filter features that will make it easy for you to narrow down your search and find the right keyword/keywords for your product. 

Like with many of the other tools mentioned above, you’ll get data on different keywords.

Give ordinary people the right tools and they will, and they will build the most extraoridnary things.

Neil Gershenfeld

You’ll be able to determine the search volume, the monthly number of clicks, clicks per search, return rate, and so much more.

When it comes to Amazon keyword search tools, this is one of the very few that provide this additional information.

Another one of its selling points is that Ahrefs does not use Amazon’s autocomplete or Google Keyword Planner for their data.

Their system analyzes the browsing habits of real Amazon customers to make sure that the information given to you is accurate and reflects what customers are actually doing on Amazon.

Similar to Keywordtool.io, you can make your search based on different countries/marketplaces. 

You don’t have to rely only on US data.

If you want to see which similar keywords are ranking on Google, simply use their “Organic Keywords” feature and you’ll see what keywords people are using on Google.

Jungle Scout

Jungle Scout performs a plethora of functions in addition to providing sellers with information on the right keywords.

Their Amazon keyword tool, Keyword Scout will help you find the right keywords for your product descriptions.

You’ll be able to see what customers are searching for and also see what keywords your competitors are using through their reverse ASIN feature.

The Heidorn Report: Merch Research & Strategy Guide

Using Amazon’s database, Keyword Scout will give you both broad and exact keywords that people are looking for. 

Sellers will get search volume data per keyword, and they’ll also be able to observe the changing trends of each keyword.

Jungle Scout is great for performing competitor research.

Using their tool, you’ll be able to see valuable information on which keywords drive the most traffic for your competitors.

You’ll be able to track ads, view PPC costs and observe the search volume of each of their keywords.

Sonar

Sonar offers sellers a free Amazon keyword tool that will help improve their product’s visibility.

Sonar regularly updates its database to provide its customers with the most accurate data for their own research.

This Amazon keyword tool states that the keywords that are generated during searches are curated from products whose ASIN rank on the first page of Amazon.

That means that you only have access to the highest-rated keywords on the platform.

Screenshot of Amazon keyword tool - Sonar
Amazon Keyword Tool: Sonar

Data is only sourced from Amazon search queries and information from Google is not used.

Similar to the other Amazon keyword tools, you’ll be able to view the search volume of each keyword, and also target your search on the marketplaces you sell in.

Using their ASIN lookup feature, you’ll be able to find out which keywords your competitors are using so you can add them to your own listings. 

Final Thoughts on Finding the Right Amazon Keyword Tool

Keyword research cannot be ignored especially if you want to make an online business prosper.

Whether you’re running a blog or an Amazon store, having the right keywords and knowing when to use them will help the right people find you.

The right Amazon keyword tool will drastically make your work easier, especially when it comes to optimizing your listings for SEO.

Finding the right tool can be difficult, however, these tools are some of the best in the market.

It’s important that you carefully look into each of them and see what other extra benefits you can get from the different tools.

They’ll all provide you with a list of relevant tools and most of them will show you the search volume of each keyword.

However, some of the best will also help you perform additional research, find trends, and analyze what your competition is doing.

If you find the right Amazon keyword tool, let us know which one it is and what your experience with it is. 

The Heidorn Report: Merch Research & Strategy Guide
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