Finding the right niche is perhaps the most important aspect of your print on demand or Merch by Amazon business.
Choosing the right niche means that you will be able to target an audience that is large enough to bring you a consistent income.
There are several niches to choose from and the numbers are growing.
Finding a niche is an important part of your merch research.
The right print on demand niche research tools will help you isolate a few niches that are both interesting to you and will still help you make a profit.
With the influx of print on demand niche research tools in the market, how do you find the right one?
In this article, we break down some of our favorites and compare them against each other.
The Heidorn Report
The Heidorn Report is not a conventional print on demand niche research tool.
It’s more than a tool, it’s a strategy guide that helps you with different aspects of your print on demand or Merch by Amazon business.
Apart from its internal tool, Niche-o-meter, The Heidorn Report uses professional market research data and statistics from reputable sources like Statista.
You will get an analysis of all the niches and sub-niches in the market to make sure that your decisions are as informed as possible.
The analysis will show you what buyers are leaning towards.
It will also show you recent buyer trends across a given period.
Additionally, the Niche-o-meter will show you which niches are currently favorable in the current market.
Perhaps one of its greatest selling points is the fact that The Heidorn Report not only provides you with data and statistics but also gives you the strategies you need to implement this newfound information.
Most tools available in the market will provide you with good data but don’t provide you with the knowledge on how to use this data.
It often takes many sellers a bit of trial and error before they identify the right strategies and that can take months to years.
Going for $15.99, The Heidorn Report is cheaper than some of the best tools available in the market.
Considering the amount of data and information that you’ll get approximately every two weeks – it’s definitely worth it.
When it comes to tools and resources, The Heidorn Report is definitely a must-have in our books.
Merch Titans is known as a merch research tool, however, it caters to other print on demand platforms
As a print on demand niche research tool, Merch Titans is a top contender.
Merch Titans product and brand search features will help you see the top-performing products under different categories by searching a specific keyword.
Unlike The Heidorn Report, you won’t be provided with a breakdown of different niches.
However, by searching different keywords, you’ll be able to analyze which of the niches you are searching for are performing well in the market.
It will definitely take a lot more time, and you’ll need to know what you are looking for.
If you are competing with a known brand, you can search for this brand and see what their top-performing products are, and make your niche decision based on this information.
The best part about this print on demand niche research tool is that it pulls data in real-time meaning that the information you’re getting is as current as possible.
Merch Titans’ product research function is absolutely free, however, it doesn’t come with the added features to analyze trends and you’ll have to spend more time trying to find the right niche to invest in.
They have two plans: Starter Researcher Plan going for $9.99 a month and Advanced Researcher Plan going for $29.99 a month.
Flying research is a print on demand niche research tool that is suitable for Merch by Amazon and other print on demand platforms.
Flying Research helps print on demand and Merch sellers conduct niche analysis.
Like with Merch Titans, by searching a specific keyword, you’ll be able to see the top designs within that niche.
It will show you the top designs, their BSR, and how they are performing based on reviews.
Their niche analysis tool goes a step further and shows you trends within that niche.
This is especially useful if you haven’t yet decided on a niche for your print on demand or Merch by Amazon business.
Flying Research will also be able to show you which niches have just popped into the market so you can see if you want to jump on to a new trend.
Unlike other print on demand niche research tools, Flying Research does not have a merch research free option.
To access their Research Bundle, you’ll have $19.95 monthly.
Why You Need a Print on Demand Research Tool?
Print on demand and Merch by Amazon is incredibly competitive.
Although there are several niches available for you to choose from, you always want to strike a balance between passion and profit.
A print on demand research tool will help you analyze the different niches to help you find one that is appealing to you and is not extremely competitive.
If you jump into a niche that has some of the top print on demand or merch sellers, your designs are likely to get less attention and this will ultimately affect how much you earn.
A good print on demand research tool always requires a good strategy to go along with it.
Once you know which niches are performing well, you need to find one that is not heavily saturated and create designs that will appeal to its audience.
Good research is the backbone of a successful print on demand and merch research.
Things are constantly changing and by finding the right tools, you’ll be able to stay ahead of the competition by understanding what your competitors are doing and what your customers want to see.
When it comes to print on demand research tools, we’d have to say that The Heidorn Report is perhaps the best.
Not only do you get the data, but you’ll also learn how to effectively use this data to your advantage.
If you have used any of these tools, feel free to let us know your experience down below.