Amazon KDP in 2021: Is It Still Worth It?

Amazon KDP in 2021: Is It Still Worth It?
Amazon KDP has been a great platform for authors to publish their books and have them available in different marketplaces. However, with the growing competition, is Amazon KDP still a viable option?
Amazon KDP has been a great platform for authors to publish their books and have them available in different marketplaces. However, with the growing competition, is Amazon KDP still a viable option?
The Heidorn Report: Merch Research & Strategy Guide

For authors and people looking to create content of various forms, Amazon KDP is a lucrative way of making additional income.

If you are reading this article, you want to know whether investing your time and money into starting an Amazon KDP business in 2021 is rewarding.

From our own research, the short answer to that question is yes, Amazon KDP is still worth it in 2021. 

Started in 2007, Amazon KDP is an amazing platform especially for authors looking to get their books published and having them available to a wide network.

Like with many other online sources of income, there has been an influx of people interested in making money on Amazon KDP and that has led to increased competition. 

Screenshot of Amazon KDP's Kindle Unlimited page

Having the right strategies and tools in place will make it easier to break out or continue to make money on the platform. 

That means finding the right niches that have a decent audience while still not being saturated.

Reasons Why Amazon KDP Is Worth It

Low Entry Costs

Amazon KDP is similar to print on demand businesses in that you only need a good quality virtual product to get started.

In this case, you need a well-written manuscript or if you are offering a low content or no content book, you need a well-designed and interesting product. 

For authors struggling to get their books published through traditional publishing houses, Amazon KDP is a great and accessible alternative – all you need to have is your manuscript in Amazon KDP’s accepted format. 

The Heidorn Report: Merch Research & Strategy Guide

For non-authors simply looking to start a business, you can create low-content books like journals and diaries and have your book available on Amazon KDP and still earn royalties from it. 

Amazon KDP also takes away the need to aggressively market your book to make it visible to your targeted audience.

Amazon is the world’s largest online retailer and the huge market already searching for different books makes it easy for yours to be found, especially if you are skilled and writing good quality listings. 

Offers Higher Royalties

Since most people join Amazon KDP as a way to make income, royalties are an important factor for sellers.

Depending on the Amazon KDP plan you are on, you can earn as much as 70% in royalties on each sale which is much more than with traditional publishing houses.

Nothing is a waste of time if you get paid for it.

Shannon L. A lder

Earning higher royalties depends on the quality of your book and the niches you sell under.

It’s important to understand your target audience and create content that appeals to them.

That requires constant research and regular tweaking, especially in your listings.

Amazon KDP gives users the option to join KDP Select which is a program that allows users to earn a certain amount of money from each page of their book that is read. 

Unfortunately, to join this program, you are required to only have your book available on Amazon KDP.

If you are on the regular Amazon KDP program, what you earn depends on how much you price your book.

The Heidorn Report: Merch Research & Strategy Guide

For authors who set their pricing between $0.99 and $1.99, they can earn royalties of up to 35% while authors who price their books from $2.99 upwards can earn a royalty of up to 70%.

It’s important to thoroughly understand how royalties work on Amazon KDP before pricing your books. 

More Niches to Tap Into

Amazon KDP is constantly growing, and that means the niches available for authors have also increased over time. 

This is great news for new sellers and also seasoned sellers who have unique stories or new ideas that they want to explore.

The top niches on Amazon KDP are broad and range from self-help books to women’s fiction.

There is always a profitable niche that you can get into.

No Inventory

Like with other print on demand businesses, there is no inventory needed. 

If you do want to have a physical copy of your book, you can simply order for a copy or in wholesale and it will be delivered to you. 

The more inventory a company has, the less likely they will have what they need.

Taiichi Ono

Amazon KDP handles printing, shipping, and customer service for sellers who want to have their books available in paperback.

Unlike traditional publishing houses, you also don’t need to buy several copies of your book to meet their sale targets.

The Downsides of Amazon KDP

Exclusivity

If you are on the KDP Select program, you will not be allowed to have your book available on other platforms apart from Amazon KDP.

That can be limiting for sellers who want to have their books available on other platforms or published through other publishing houses.

The Heidorn Report: Merch Research & Strategy Guide

Although Amazon has a wide network, you might want to reach new audiences on other platforms but you won’t be able to.

Structurally Limited

Amazon KDP has strict rules on how your book should be formatted before it can be printed and made available through their platform.

Authors are forced to follow their publishing guidelines to the letter.

This might not be a big drawback, however, if you have new creative ideas on how to format your book, you will be limited.

This is more so for people who want to sell physical copies of their books. 

High Competition 

Although Amazon has a large market for books and other products, you will still need to aggressively market your own book both on Amazon and on other platforms like social media.

Many authors assume that because Amazon is widely popular, getting sales will be easy.

This couldn’t be further from the truth. 

Image of an ebook in a reader

Amazon KDP is like any other business and that means competition is constantly getting stiffer.

To attain a good number of sales, you need to understand the platform.

That means understanding keywords and SEO within Amazon and also utilizing other forms of marketing like social media and online ads.

In Conclusion

Amazon KDP is still an amazing platform for you to make additional income and offers a great opportunity for authors to have their books noticed and to make sales.

The bottom line is that it is still a business and you need to stay ahead of trends. 

The Heidorn Report: Merch Research & Strategy Guide
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