You’ve finally started your print on demand business and you now want to find the perfect niche that will help you get maximum profit.
Most of the time when researching niches, you focus on niches that are appealing to you or niches that are popular to capitalize on the existing market.
Many sellers want to stay ahead of trends thinking that this is what will get them the best results.
However, finding evergreen niches is the key to continued success in your business.
So, What Is a Niche?
A niche is a specialized market that attracts a specific group of people.
Choosing a specific niche means that your print on demand/merch business will specifically address this group’s needs.
For example, “pets” is a broad niche that appeals to every pet lover.
If you decide to go into this niche, your designs will need to be pet-related or pet influenced to get this specific group interested in your products.
Finding the right niche can be an exhausting process.
There is a lot of research that goes into finding the right niche.
It will need to have the right amount of interest and also have the right amount of competition so that your designs can be found and seen by potential buyers.
This can be a time-consuming process and may require a few trials to get it right.
However, worry not, there are resources out there that will help you narrow down on the right niche to go into.
Focusing on a particular niche can be rewarding, if you stick to it and are creating good designs, your brand can be synonymous with that niche.
The mistake made by many starting out on print on demand is that they want to jump onto trends without doing their due diligence.
The problem with trends is that they die off and you will need to constantly be one step ahead of the game to stay relevant and still get profit.
Following trends is tiresome and sometimes unrewarding.
A lot of sellers follow trends and getting your designs noticed will take time and effort.
An evergreen niche is a consistently relevant niche.
It never goes out of style and is always appealing.
Finding an evergreen niche will mean consistent profit for your business through the years.
Why You Should Choose an Evergreen Niche
We’ve mentioned that evergreen niches have an everlasting appeal.
Apart from that, there are several reasons to choose evergreen niches including;
- Constantly earn profit year after year.
- Sellers do not need to aggressively market their products since there is a constant demand.
- They are a safer investment.
How To Find an Evergreen Niche
Just like finding any other niche, to find an evergreen niche for your business, you need to find one that is unique but at the same time has enough market to bring in consistent revenue.
As much as this niche should be unique, it should be easily identifiable with its target market.
So how do you find an evergreen niche?
Identify The Size of the Market
When choosing a niche to sell under, evergreen or not, good market research is fundamental.
The first thing you need to find out is if there is a sizable market that is interested in what you want to sell.
To do this, you can comb through several third-party sources of information such as Statista, Gallup, Business Insights, and more.
You can also use Google tools to help you find out what people are searching for and the number of people searching for specific terms.
Google Trends is a great tool to source for this information.
It will show you the search volume of a specific term over time to give you clarity on how it is performing.
Google Trends will show you the breakout trends, and the trends that have registered interest over time.
Breakout trends are only sustainable for a couple of months before interest in them dies down.
If you capitalize on these trends early enough, you can earn a substantial amount of money.
However, when looking for evergreen niches, you need to find niches that are showing continuous interest even over a couple of years.
A trend such as veganism has shown consistent interest and progressively more interest over time.
This is just an example.
By doing your research, you will be able to see which terms have registered a consistent volume of interest over the months and years.
You can also find out the size of your target market by finding out how many people are searching for specific keywords.
Tools such as Ahrefs, Moz, and SEMrush will show you if a specific keyword has a high search volume.
This will tell you that there is enough interest in this niche.
Understand Your Customer
If you already have an idea of what you want your print on demand business to focus on, it would be best to try to understand who your customer is.
What is their age?
What are their interests?
And other factors like gender and the region they come from.
All these will and should influence your decision when choosing a niche.
If you already have a print on demand business, and you use Facebook ads, you can use this to find out what your customers want to see.
You can have two different ads targeting two different demographics and see which one performs better to have a better understanding of who specifically is your target.
Facebook Audience Insights will also help you popular the niche you want is in a specific region.
You can break this down by city, county, and country.
Choose Your Hobby/Interest
If your hobby has a considerable fan base, then this might be an evergreen niche that you want to get into.
Hobbies are long-lasting.
10 years from now, there will still be people who are interested in chess, for example.
You can choose a hobby that interests you.
This will make it easier for you to know what is popular and what is not since you already have inside knowledge.
If you don’t have an interest in one specific hobby, gain information from friends and family on what their interests are.
Find interests that have been around for a long and will still be relevant in the future.
Look Through Communities and Groups Online
To further find out how many people are interested in a certain niche, you can look through social media groups and platforms.
As a trick, you can search through Udemy and find out how many people are paying for courses related to the niche you are interested in.
This will also help you identify sub-niches within that niche that are also garnering interest.
Other social media platforms like Quora, Reddit, and Facebook have strong communities.
If you search for golf on Facebook, you will see several groups pop up.
You can see how many people are in these groups and you will also see smaller groups like “golfing for over 50s” or something similar.
These smaller groups may have more members than the over-arching niche and you can then focus on that area for maximum profit.
A great place to focus your attention when trying to find an evergreen niche is in the sub-niches.
Certain niches, though they have a constant demand, maybe too broad and this means more competition.
Something like fitness will always capture people’s attention, however, it is too broad, and getting noticed within this niche will be much more difficult.
To succeed within this niche, for example, you’ll need to further break it down.
You can do this by focusing on one specific demographic.
For example, men who are into bodybuilding.
This niche is not as broad and it is easier to break into smaller niches as compared to larger ones.
You will also get better search visibility.
Your store will probably be among the top in online searches if you focus on a smaller sub-niche.
Since there is less competition, there is more opportunity to earn more profit.
People who are in sub-niches are not as price sensitive.
This is also because there are fewer vendors offering what they need.
Sub-niches come with a dedicated and loyal audience.
Everyone who searches for a specific sub-niche is already interested.
They are more likely to purchase your product since they are more interested.
Sub-niches are “unique”.
They are different from what is common in the market and that is also what you are looking for.
Something unique but not too new.
As you find out what niches work for you, you should also find out which products have the best sales.
If you are starting out, focusing on one product might be the best thing for your business.
This means that you can easily identify what is working, and what is not.
You can start out by selling t-shirts since there is already and there will always be a large market for people who want t-shirts.
This will make it easy for you to identify if it is the niche or the design that is working or in some cases not working.
You won’t be playing the guessing game.
Once you identify the niche that is creating consistent income and profit, then you can diversify your products to mugs, keychains, etc.
You will know what is working, and what is selling.
Examples of Evergreen Niches
The following niches are some of the most consistently lucrative niches according to research.
It is still up to you to find out which ones work for your demographic and if they are still relevant when you want to get into them.
- Weight loss/ Fitness
- Mental Health
- Sports/ Hobbies
When looking for evergreen niches, you have to look further than the tips mentioned above.
It is recommended that you ask yourself additional questions including;
- Does the niche you are choosing have a relation to a person’s desire for health, happiness, and wealth?
- Is there a sizable competition?
If you have done your research and have identified a niche or niches that you want to go into, you need to ask yourself these questions.
When choosing an evergreen niche, your aim is not to be fashionable but your goals should be to create consistent income.
Trending niches are good for a season however, they are quick to overcrowding and you will have more competitors to battle with.
The key to finding the right evergreen niche is spending the right amount of time doing research and testing out your niches.
If you want to get into a niche in the long term, it is wise to find a niche that is scalable.
This means that you can grow it over time and it will give you a steady, reliable, and consistent income.
And that is what everyone wants from an evergreen niche.
All this can be daunting in the beginning but it is not impossible.
It is important to note, that although a niche is an evergreen, it is not devoid of competition.
You will need to implement other steps such as good design to get ahead of the competition that is already existing.
And frankly speaking, competition is not always negative, it simply means that there are enough people who recognize its value.
It is probably extremely profitable once you can stay ahead of the rest.
If you follow the steps laid out in this article, you’ll be able to narrow down on a few potential evergreen niches and even settle on some.
Keep your research customer focused to find out exactly what your target wants.
Constantly keep checking to see whether your niche is still relevant.
What are your thoughts on trending niches vs evergreen niches?
Do you have more tips on how to find evergreen niches or do you have examples of evergreen niches that have consistently given you profit?
Let us know your tips and thoughts in the comments down below.