In order for you to become successful in the t-shirt business, you have to do what the big guys are doing: Being totally nuts about t-shirts until they’re on the verge of lunacy! This is not an exaggeration, folks. Starting a t-shirt business is not as easy as 1,2,3. It is as hard as 1 to 1,000. The idea or concept for a t-shirt store is just step 0. When you are planning to actually turn your dream of having a t-shirt business into reality, your first step is planning and research.
You need to be meticulous and obsessive about this step before even diving into creating t-shirt designs. In this step, treat it as if it’s a thesis in college. Before anything, read as many t-shirt business books and listen to as many t-shirt business podcasts as you can because these are the tools that will prepare you for battle. Once you’re confident about your knowledge in the t-shirt business and business management in general, it’s time for the actual nitty-gritty planning and research of your t-shirt business. Some newbies do not obsess in this step and that’s probably the reason why they close even before they reach their first anniversary. If you want to be successful in the t-shirt business, don’t act like a newbie, act (and think) like you’re one of the big guys!
Here are the things the big guys work on before they start their t-shirt business.
