Let me tell you about David’s story.

It’s about how he finally realized why his t-shirts weren’t selling.

It’s a question that so many people struggle with.

And the truth is, once you fully understand it, I firmly believe it changes the way you approach almost everything in business.

It happened about a year ago…

…a lot of people were really struggling to figure out why they weren’t making more sales on Merch by Amazon.

And David was one of those people.

He had just told me about how he bought 2 (!) expensive online courses for Merch by Amazon.

And he even paid lots of money for various tools that a few “gurus” told him he needed.

Now there he was, down by almost $800 and his sales still weren’t picking up.

He had enough of it and was thinking about quitting.

But then I asked him one simple question.

“Did any those courses actually teach you how to research properly?“

David responded:
“I dunno, I think so? Do you do it differently?”

When I showed him my exact steps, it completely blew his mind…

What the “Gurus” Don’t Tell You…

You see, all of these “gurus” had given him some advice.

But it was all very vague.

They told him to use research tools like “Merch Informer” and that was basically is.

But that just created more problems for David:

• “What niches should I research?”
• “How do I know if a niche is profitable?”
• “I’m using Merch Informer, but my sales are still the same!”

David was so frustrated.

He was starting to believe that the market was already saturated.

He thought:

• “With too much competition, it’s impossible to be successful, right?“
• “Afterall, the key to success was in the listings, right?“
• “Or maybe his designs just weren’t good enough?“

David felt like he was failing.

But then I walked him through each step and it dawned on him…

It was a moment of clarity for David.

He finally realized that no one had ever explained to him how proper research works…until now.

• How to generate ideas that people actually want to buy.
• How to create effective designs.
• How to write listings that actually sell.

I’ll tell you more about this process in a moment (and how it could help you on your own path).

But first, let me tell you how things changed for David.

David completely changed the way he did things.

He applied this new process with confidence.

He knew exactly which niches to choose and how to target them in the best way.

He came up with ideas which he already knew were popular with customers.

He created designs that he knew could sell.

He wrote listings with ease by eliminating all the unnecessary stuff.

And he started charging the right price.

Slowly but surely he turned things around.

After struggling for so long, he was finally making money.

And the truth is, you can too…with the EXACT same process.

The 3 Myths About Merch

Every year, new sellers burst into the Merch scene and generate massive sales in no time at all.

They share their success stories and sales charts, and you think…

“How the hell did THEY do that? What on earth am I doing wrong?“.

Myth #1
Tools will get you more sales.

Fact
Tools are only as good as the person using them.

Most people get a tool such as Merch Informer simply because somebody told them they need it and then they start worrying about things like:

• “What’s a good niche to research in?”
• “What’s considered good search volume?”
• “Should I focus on the bestsellers?”
• “I checked all the designs with the best BSRs but there’s so much competition!”
• “Should I be focusing on evergreens or event-based niches?”

Truth is: A research tool is NOT necessary to make sales.

While tools CAN help you in your quest for more sales, they only make sense once you’ve learned the fundamentals of good research.

Just because a niche has search volume and low competition, doesn’t mean you’re going to sell anything.

If you don’t know how to talk to that niche, no one is going to buy your shirts.

Myth #2
Design skills don’t matter.

Fact
You don’t need to be a professional designer. But if you know what people click on, you will make more sales.

Do any of these statements sound familiar?

• “Customers will buy just about anything.”
• “My simple text-based designs are my bestsellers.”
• “I outsource everything to my Filipino designers.”

None of those statements are necessarily incorrect, but they’re incredibly misleading.

Yes, customers buy strange stuff, but most people make the wrong assumptions as to WHY they bought them.

Text-based designs CAN sell much better than illustrations, but that doesn’t mean that ANY text-based design is better than an illustration.

Outsourcing to an illustrator from the Philippines MAY get the work done, but the designs might not work well because customers can’t read them.

Myth #3
Writing listings is all about using keywords. The more the merrier.

Fact
Keywords play an important role in listings. But LESS is MORE.

I can’t remember how many times I’ve seen “gurus” give the same bad advice:

• “Your keyword needs to be at the beginning of the title.”
• “Your brand, title, bullets and product description all need to contain your keyword.”
• “It’s best to use all variations of the word t-shirt: tee, tee-shirt, tshirt, t shirt and shirt.”
• “Try to capture as many potential buyers as possible: uncles, aunts, grandmothers, ex-girlfriends etc.”

This is all nonsense.

All of these tactics focus on “gaming” the algorithm and that is NEVER a good long-term strategy.

If anything, it’s a short term tactic which results in even more work down the road.

It might get your product in front of more eyeballs at first.

But your conversion rate will be crap.

And Amazon (or any other platform for the that) hates that.

It’s poison for eCommerce.

Discover the process that finally helped David make more sales.

Introducing “The Heidorn Report”

In this series of PDF guides I teach my subscribers how to change their perspective on research and put the customer at the center of focus.

While everyone else keeps promoting the same paid tools and lazy shortcuts to in order to trick Amazon’s algorithms, I believe this is the wrong approach.

That’s why The Heidorn Report is built on truly understanding your customer.

Best part: You can replace all those cheap tricks that you were taught in super-expensive online courses…

…and learn this proven process that:

• Helps you identify niches that you can win in.
• Shows you how to put yourself into your customers shoes.
• And most importantly, provides you with strategies to give him what he really wants.

How is this different from other approaches?

Data. Customer Focus. Conversions. Most of the other approaches only check for search volume for a given search term. That’s not enough. My process digs deeper, builds a broader understanding of a niche. It validates demand by looking for multiple proof points. Through deeper research I also gain a better understanding of the niche I’m trying to sell to. My listings convert better and have much longer staying power than those of others.

I use Merch Informer. Isn’t that enough?

Tools like Merch Informer can help you along the way. If you know what you’re doing they will make thing easier for you. But they’re neither perfect nor are they enough in order to achieve the same result. The process I teach relies on things that cannot be achieved by any single tool. They aren’t based on tools. They are based on knowledge and skills.

So you just research more? I can do that.

Sure you can. The vast majority of the methods I teach can be achieved without any expensive tools. You probably even know many of the sources that I use. The key lies in how I use them in order to connect the dots.

I don’t have time to try this out.

Yes, learning this new process will take some time. Especially since you won’t see immediate results with anything on Merch by Amazon or other print-on-demand platforms. But trying new approaches is part of the business and crucial in staying successful long term. Most of my subscribers report that they’ve saved countless hours of work simply because they’ve never had to update any of their listings ever again. Their listings just work now.

Does this only work for Merch by Amazon?

No, this process can be applied to just about any marketplace that relies on free traffic or even your own store. The contents of the guides is optimized for Merch by Amazon. But only because it’s the marketplace with the most potential. The idea behind every step is valid any other print-on-demand site like Spreadshirt, Redbubble, Teepublic, Society6 etc.

What if I want to cancel?

No problem at all. You can cancel your subscription at any time via the library in your Gumroad profile. You don’t need to send me any emails. You can do it all by yourself.

“This guide is madness!”

Finally! A Process That Actually Helps You Make More Sales Long Term…

Truly understand your customer and give him what he wants, without resorting to cheap tactics that harm your sales and create more work in the long run.

And there’s so much more that you’ll learn…

• Save countless hours of research and only focus on the niches that worth it.
• Write product listing with ease because you know what search terms work.
• Get more out of every niche because you know how to dig deeper.
• Create designs that don’t require designers and that actually get bought.
• Dominate a niche by learning how to target multiple customer types at once.
• Use prices to manipulate customers, getting the most out of each sale.
• Increase your productivity and reach by scaling you business the smart way.
• Regain peace of mind by turning your business into an automated system.

Here’s how it works…

Once you sign up, everything follows a tight schedule.

But in short: You get 2-3 new PDF guides every month (approx. every 14 days):

• Day 1: You receive the first Strategy Guide – “Merch + POD Listing Guide“
• Day 8: You get the Research Guide Vol. 002
• Day 15: You receive your first Quarterly Event Radar
• Day 21: Research Guide Vol. 003
• Month 2: “Drilling Deep into Niches” + 2 more Research Guides (Vol. 004 & 005)
• Month 3: “A Factory of Inspiration” + 2 more Research Guides (Vol. 006 & 007)
• Month 4: “Effective Design” + 2 more Research Guides (Vol. 008 & 009)
• Month 5: “Niche Domination” + 2 more Research Guides (Vol. 010 & 011)
• Month 6: “Active Price Management” + 2 more Research Guides (Vol. 012 & 013)
• Month 7: “Scale Like a Pro” + 2 more Research Guides (Vol. 014 & 015)
• Month 8: “Automation 1 – Unpacking Processes” + 2 more Research Guides (Vol. 018 & 019)
• Month 9: “Automation 2 – Building Your Army” + 2 more Research Guides (Vol. 020 & 021)
• Month 10: “Automation 3 – Crowdsourcing” + 2 more Research Guides (Vol. 022 & 023)
• Month 11: “Automation 4 – Robo-Design” + 2 more Research Guides (Vol. 024 & 025)
• Month 12: “Conquering the World – International Research” + 2 more Research Guides (Vol. 026 & 027)
• Month 13 and beyond: More to come!

Click on an image for more details on each one…

• 

• 

• 

• 

• 

• 

Subscribe & Get

• 1 Strategy Guide per month. Continuously learn new methodologies and strategies that help you improve your skills and get the most out of your Merch business. This content alone would normally cost you at least $499 as part of an online course.
• 2 Research Guides per month. This includes all of the market data, trend analysis, keyword research, niche deep dives, mindmaps and popular phrases for a selection of broader niches.
• 1 Event Radar per quarter. Stay on top of the global marketing calendar with this 3-month preview of the most relevant holidays and event in North America, the UK, Germany/Austria/Switzerland and the rest of the world.
• 15 Exclusive Design Elements are includes in every single guide and you are free to use them for any of your Merch projects. Each pack worth $75.

This is a limited time offer!
If you subscribe today, you’ll get all of the above for…

25% OFF

$15.99 $11.99

per month
(you can cancel anytime)

Subscribe NOW

YOU SAVE $48 PER YEAR!

Subscribe & Get

• 1 Strategy Guide per month. Continuously learn new methodologies and strategies that help you improve your skills and get the most out of your Merch business. This content alone would normally cost you at least $499 as part of an online course.
• 2 Research Guides per month. This includes all of the market data, trend analysis, keyword research, niche deep dives, mindmaps and popular phrases for a selection of broader niches.
• 1 Event Radar per quarter. Stay on top of the global marketing calendar with this 3-month preview of the most relevant holidays and event in North America, the UK, Germany/Austria/Switzerland and the rest of the world.
• 15 Exclusive Design Elements are includes in every single guide and you are free to use them for any of your Merch projects. Each pack worth $75.

This is a limited time offer!
If you subscribe today, you’ll get all of the above for…

25% OFF

$15.99 $11.99

per month
(you can cancel anytime)

Subscribe NOW

YOU SAVE $48 PER YEAR!